The cost is not abstract.
McKinsey puts $40 trillion of needed construction beyond what the industry has the capacity to deliver between now and 2040. More than $3 trillion of value goes unrealized every year. These are projects that cannot be built, because there are not enough people and not enough hours in the day.
We are betting on the craft and skill of tradespeople.
Craft and skill are not the blockers. Coordination on site is. The people holding the tools already know how to build. A crew that spends its day waiting on materials, walking for tools, stuck behind permits, chasing information, and doing paperwork is not a crew that lacks ability. It is the experience of every crew that has not been given the tools to deal with the chaos of a typical site.
Built by people who have done both.
Bowser was founded by Joel Atwater (Google[x], Google Research, and a PhD in Civil Engineering) and built with a close circle of deep industry partners. Our tools are designed on real job sites, with the crews who use them. That combination of frontier research and hard-won site experience is what makes us uniquely positioned to take on the existential challenges facing the industry.
Why "Bowser".
We are named for John W. Bowser, superintendent of the Empire State Building. Construction started in 1930 and finished 410 days later, producing the tallest building in the world and a national icon. That is what this industry is capable of, and the standard we measure ourselves against.
- "Delivering on construction productivity is no longer optional," McKinsey & Company, August 2024. Construction output could fall short of demand by up to $40 trillion cumulatively by 2040. mckinsey.com
- "Reinventing construction: A route to higher productivity," McKinsey Global Institute, February 2017. If construction productivity caught up with that of the total economy, the sector's value added would rise by an estimated $1.6 trillion a year. $3T represents the forward projection of this number into the present. mckinsey.com